Definition Excellent organisations:
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Develop and agree a set of performance indicators and related outcomes to
determine the successful deployment of their strategy and supporting
policies, based on the needs and expectations of their customers.
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Set clear targets for Key Results based on the needs and expectations of
their customers, in line with their chosen strategy.
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Demonstrate positive or sustained good Customer Results over at least 3 years.
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Clearly understand the underlying reasons and drivers of observed trends
and the impact these results will have on other performance indicators and
related outcomes.
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Anticipate future performance and results.
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Understand how the Key Results they achieve compare to similar
organisations and use this data, where relevant, for target setting.
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Segment results to understand the experience, needs and expectations of
specific customer groups.
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In addition to the immediate customers of the
organisation, external customers may also
include other customers in the chain of
distributors. |
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Note: Please refer to publication for more details on the model. |