What the
organisation is achieving in relation to its
external customers
Have you |
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Asked your customers which
aspects of you products or services are most
important to them and set target satisfaction
level?
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Asked your customers for
direct feedback?
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Measured the trends in your
customer satisfaction and loyalty levels over
time?
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Received letters of
commendation from your customers?
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Compared your performances
to that of your competitors?
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In addition to the immediate customers of the
organisation, external customers may also
include other customers in the chain of
distributors. |
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